What is a curator?
A curator is anyone (travel influencer, content creator, advisor, journalist, consumer...) who shares curated content with their community in order to inspire them to take action and be rewarded for that action.
Find & Filter Influential Curators
Easily manage hosted experience collaborations for our community of 10,000 influential curators in over 100 countries, using our proprietary matching technology.
Streamline Booking & Deliverable Details
Keep offering, deliverable, and legal details in one place so that you (and the curator) aren't left searching endless e-mails.
Monitor & Archive Content
Track the completion of curator deliverables alongside your earned media coverage and archived photos and videos for re-marketing purposes.
Track & Report Curator ROI
Report on impressions, engagement, digital traffic, revenue generation, and more from a curator's unique referral link.
Activities & Excursions
Airlines & Charters
Cruises & Yachts
Destination Management
Destination Marketing
Food & Beverage
Hotels & Resorts
Spa & Wellness
Starter Package
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Efficiency Module
- Control customized curator offerings (such as gifted or hosted experiences) for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Control customized curator deliverable expectations for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Offer discounted or fully-hosted rates
- Streamline curator requests
- Filter curator requests
- Streamline curator communication
- Control minimum and maximum curator request windows
- Control curator request blackout dates
- Execute curator legal agreements
- Track curator deliverable completion
- Review and rate curator experience
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Search Module
- Access the world's leading community of travel curators from over 35 countries
- Access Approved-level curators
- Access Verified-level curators
- Use the visual search to find curators that align with your brand
- Invite curators to an accommodation, food and beverage, and/or spa and wellness experience at your property
- Invite curators to partner with you for a hosted or discounted experience
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Content Module
- Monitor curator content
- Archive curator content
- Reuse curator content
- Rate curator content
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Revenue Module
- Personalized curator booking link promoted before, during, and after the experience
- Booking link built through existing GDS connections (No new connectivity or setup required)
- Option to offer specific consumer rates or incentives that you control through your existing GDS rate codes
- Marketing and sales opportunities through the MyJerne network
- Further marketing opportunities (e-blasts, etc.) available with an additional investment
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Reporting Module
- Track new bookings from the links
- Commission tracking and payment
- Track earned media coverage
- Track hosting cost recovery
- Track content creation value
- Track social following increase
- Track curator hosting expenses
- Run reports on curator success
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Custom Branding Module
- Customizable curator registration page logo
- Customizable curator registration cover photo
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Managed Services Module (Optional Add-On)
- Have your PR agency manage your Jerne account for you (No additional investment required)
- Have a dedicated Jerne social marketing expert manage your Jerne account for you
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Travel Advisor Module (Optional Add-On)
- Invite verified top travel advisors from The 1000 to hosted experiences and events
- Invite all travel advisors to hosted experiences and events
- Click here to learn more about our exclusive travel advisor opportunity
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Support Module
- Find best practices in the Learning Center
- 1-on-1 Onboarding
- On-demand service from our support team
POPULAR
Premium Package
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Efficiency Module
- Control customized curator offerings (such as gifted or hosted experiences) for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Control customized curator deliverable expectations for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Offer discounted or fully-hosted rates
- Streamline curator requests
- Filter curator requests
- Streamline curator communication
- Control minimum and maximum curator request windows
- Control curator request blackout dates
- Execute curator legal agreements
- Track curator deliverable completion
- Review and rate curator experience
-
Search Module
- Access the world's leading community of travel curators from over 35 countries
- Access Approved-level curators
- Access Verified-level curators
- Use the visual search to find curators that align with your brand
- Invite curators to an accommodation, food and beverage, and/or spa and wellness experience at your property
- Invite curators to partner with you for a hosted or discounted experience
-
Content Module
- Monitor curator content
- Archive curator content
- Reuse curator content
- Rate curator content
-
Revenue Module
- Personalized curator booking link promoted before, during, and after the experience
- Booking link built through existing GDS connections (No new connectivity or setup required)
- Option to offer specific consumer rates or incentives that you control through your existing GDS rate codes
- Marketing and sales opportunities through the MyJerne network
- Further marketing opportunities (e-blasts, etc.) available with an additional investment
-
Reporting Module
- Track new bookings from the links
- Commission tracking and payment
- Track earned media coverage
- Track hosting cost recovery
- Track content creation value
- Track social following increase
- Track curator hosting expenses
- Run reports on curator success
-
Custom Branding Module
- Customizable curator registration page logo
- Customizable curator registration cover photo
-
Managed Services Module (Optional Add-On)
- Have your PR agency manage your Jerne account for you (No additional investment required)
- Have a dedicated Jerne social marketing expert manage your Jerne account for you
-
Travel Advisor Module (Optional Add-On)
- Invite verified top travel advisors from The 1000 to hosted experiences and events
- Invite all travel advisors to hosted experiences and events
- Click here to learn more about our exclusive travel advisor opportunity
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Support Module
- Find best practices in the Learning Center
- 1-on-1 Onboarding
- On-demand service from our support team
- Dedicated account director
- Strategic planning to learn best practices of the world's leading travel companies
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Education Module
- Ensure curators are educating themselves on your brand before they apply to partner with you
- Customizable curator welcome page logo
- Customizable curator welcome page cover photo
- Fully-customizable introductory educational page built for you by Jerne
- Promote individual experiences or offers based on your desired outcome
- Updatable as often as once per month to align with your priorities and incentives
- One page per account
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Profile Categories Module
- Easily segment profiles by the user self-defined curator categories to take a strategic approach to invitations
- Influencers - have a following (for example: viewers, readers, or a database) that they communicate with to share awareness of a topic, product, or service. (For example: a social media influencer)
- Content Creators - create or produce visual, audio, and/or written content on a topic, product, or service. (For example: a photographer, writer, video blogger, or actor/model)
- Advisors/Agents - consult with individuals and create itineraries, book arrangements, and provide support for their travels.
- Guides/Hosts - lead individuals or groups either to or within a destination or experience. (For example: an escorted tour guide or tour host)
- Concierges - provide advice to individuals regarding experiences in a certain destination, such as restaurant or sightseeing recommendations. (For example: a hotel concierge)
- Planners - provide advice to groups or organizations for meetings, incentives, conferences, exhibitions, or weddings. (For example: a MICE planner or wedding planner)
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Brand Match Module
- Set your brand's filters and attributes to only allow those who meet certain criteria to apply to partner with you
- See Jerne's suggested partnerships based on Jerne's proprietary brand match formula
- Customize your matches as part of the Offers module for greater flexibility and strategic value
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Favorites Module
- "Favorite" your ideal curators for easy access to them in the future
- Easily invite your Favorites to your experiences and offers
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Verified Module
- Access "Verified"-level profiles for an added layer of confidence and security.
- "Verified"-level profiles have performed a secure ID verification process.
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Invitations Module
- Create an unlimited number of invitations for curators (such as an activation, launch, or timed special)
- Invite curators to open or date-specific experiences
- Manage all invitations easily in the invitation-manager
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Offers Module
- Create an unlimited number of specific offers for curators (such as an activation, launch, or timed special)
- Invite curators to specific offers
- Manage all offers details
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Warm Leads Module
- See which creators are previewing your experience but have not yet submitted an application
- Proactively reach out to those creators to encourage them to complete an application with you
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Forecasting Module
- Strategic planning via Total Reach Count (TRC) previews on profiles so that you can understand the potential reach across up to 9 of the creator's channels
- Strategic planning via Earned Media Value (EMV) previews on profiles so that you can understand the potential earned media value across up to 9 of the creator's channels
- Strategic planning tool for forward-looking ROI calculation
- Budget for a successful ongoing program rather than ad hoc initiatives
- Set and review both lead indicators (KPIs) and lag indicators
- Forecast revenue, earned media value, costs, and overall ROI
The Premium Package is the must-have platform for experience providers that are serious about ensuring social marketing drives new awareness and bookings with a strategic, forward-looking approach.
Enterprise Package
If you represent multiple hotel, cruise, tour, or other companies, our enterprise version allows you to seamlessly and simply control many properties - and all features - all from one dashboard.
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For your peace of mind
- We carry over $7,000,000 of insurance coverage on our platform and business, including for cyber and other technology threats
- We voluntarily contract third-party technology experts to perform an annual audit of our platform
We'd like to get creative with pricing to maximize your return on investment at all of your properties; contact us and let's chat about opportunity.
Jerne is a proud financial supporter of organizations helping the world be better and do better:
